Snapchat Opens a Channel for ‘Batman v Superman’

Variety: Warner Bros.’ marketing budget for “Batman v Superman: Dawn of Justice” has included a few spins around Snapchat. The WB-sponsored “Batman v Superman” channel on Snapchat’s Discover, launched Monday, will run for 24-hours in a handful of countries. Hollywood marketing execs have been lured by Snapchat’s 100 million active users, who skew toward millennial age demos and younger.