Time Inc’s Fortune Taps 5,000 Non-Staff Contributors

Digiday: Heeding the call for traffic growth, Fortune has joined the growing ranks of publishers that are opening up its site to posts written by non-staff contributors. The Time Inc. title draws from a 5,000-person contributor network who supply what Fortune digital editor Aaron Task calls “our op-ed page.” The result is commentary from execs like Coca-Cola CEO Muhtar Kent.