Comcast Gains as NBC Hits $1 Billion in Olympics Ads

TheStreet: Comcast shares moved higher Tuesday after its NBC unit said it sold $1 billion in national broadcast, cable and digital ad sales for the 2016 Summer Olympics in Rio de Janeiro. “The value of live, big-event programming is more important than ever to advertisers because of its ability to reach large audiences,” said Seth Winter, EVP of advertising sales, NBC Sports Group.