Bloomberg Media: The future of profitable media companies won’t be found in being everything to everyone: it will be in serving, informing and engaging as directly as possible with a distinct audience, said Bloomberg Media CEO Justin B. Smith. “I believe the future of profitable media is going to be in far more targeted, niche, more contained segment-focused media plays. I’d say to all those people who are chasing scale: think hard about it because that game is a really, really tough game.”