Variety: Wrestling powerhouse WWE has signed a multiyear partnership with Snapchat, which will produce and distribute Live Stories on the popular social app from WrestleMania and other events. Snapchat will cover WrestleMania 32, which takes place this Sunday, April 3, at AT&T Stadium in Arlington, Texas, via a Live Story. Snickers, the premiere sponsor of WrestleMania, will be WWE’s first Snapchat Live Story brand partner.