Comcast’s Universal Pushes ‘Harry Potter’ at Theme Park

CNBC: Thousands of fans flocked to the grand opening of “The Wizarding World of Harry Potter” on Thursday. Hundreds lined up for hours in the dark, many wearing Hogwarts robes and wielding wands. The crowds, selling out Universal Studios Hollywood at more than $100 a ticket, speak not just to the ongoing demand for “Harry Potter” years after the films have left theaters, but to the massive demand for immersive theme park experiences.