BuzzFeed’s ‘Exploding Watermelon’: The Future of TV?

CNBC: While everyone tries to get millennials to pay attention to live television, BuzzFeed was able to captivate more than 800,000 people at once thanks to some rubber bands and a piece of fruit. The media company used Facebook Live to livestream its employees putting rubber bands around a watermelon with the goal of making it explode, which it ultimately did with an Internet-satisfying burst. The feed is now most-watched livestream in Facebook history.