Time Inc’s Fortune Editor Sees Strength in Legacy Brands

Mr Magazine: Alan Murray, editor of Fortune magazine: “We live in a world right now where you have legacy brands trying to become smart digital operations and you have smart digital operations trying to build brand. I think in both cases the job is tough, but I actually think we have the better hand. In other words, it’s easier for a great brand to build a good digital organization than it is for a good digital organization to build a great brand.”