Viacom Seeks to Boost ‘Velocity’ with New Marketing Office

Variety: Integrated marketing operation Viacom Velocity has opened a Los Angeles office. The West Coast group is being created to meet movie studios’ increasing demand for custom-branded content campaigns for all major studios — not only Viacom’s Paramount. Recent titles handled by Viacom Velocity include  Universal’s “Sisters” and “The Boss,” and New Line’s “Central Intelligence.”