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MarketWatch: Amazon is firing a shot across the bow of Netflix by attempting to become a primary destination for streaming video. The online retailer said it will begin offering its video-streaming service as a stand-alone option for the first time. A monthly subscription will cost $8.99, a dollar less than the most popular plan from Netflix. The move pits the online retailer more directly against Netflix, which also happens to be one of the biggest customers of Amazon’s cloud-computing services.