Snapchat-Based Media Brand Due from Elisabeth Murdoch

Business Insider: Elisabeth Murdoch’s new UK-based media company is set to launch a made-for-Snapchat mobile video media brand called “Brother.” The brand is due to launch in the coming weeks and will appear on Snapchat’s Discover section, where a select group of media brands publish daily content. It will be aimed at millennial men and is described as like a “less-edgy Vice.”