Comcast Adds Sony’s Crackle to Video-on-Demand Lineup

Multichannel News: Marking its first distribution deal with a cable operator, Crackle, Sony’s free, ad-supported VOD service, said it will begin to offer its original programming on Comcast’s set-top VOD platform as well as the MSO’s Xfinity TV app and website starting this Wednesday. The deal is significant as it will expand Crackle’s distribution footprint beyond just the over-the-top world.