Apple, Facebook, Google See Opportunities in Hollywood

Fast Company: Apple, Google, Facebook and Alibaba have amped up investment in Hollywood content, each in different ways and with different goals. The tech world’s most important players can no longer ignore the massive success that Netflix and Amazon have enjoyed by producing exclusive, high-quality programming. They also see a growing opportunity to win over audiences as the  cable-TV bundle frays. “If I stop paying $200 a month for cable … Who’s gonna get it?”