Conde Nast’s GQ Eyes Branded Video to Drive Revenue

WWD: GQ is finding its rhythm between digital and print under chief revenue officer and publisher Howard Mittman. The publisher said the title has seen strong growth since its branded content division, GQ Bespoke, amped up its mobile game. Mittman noted that the branded video unit called GQ Stories has become central to the title’s business strategy as more luxury clients have warmed to mobile advertising. “We stopped chasing the latest technology,” he said flatly.