Penske’s Variety is Most-Read Entertainment Biz Website

Variety: Variety.com has topped HollywoodReporter.com as the industry’s most-read entertainment business news website for the first time since Penske Media bought the company in 2012. Variety.com reached 12.556 million unique visitors in the month of March, according to comScore, edging out HollywoodReporter.com and also surpassing websites covering pop culture, including VanityFair.com and TheNewYorker.com.