Google, Facebook Top US Digital Ad Industry in Revenue

Bloomberg: Google and Facebook claimed the largest share of the booming U.S. digital advertising market in 2015, pulling away from smaller rivals, according to two industry reports. Online advertising revenue in the U.S. reached a record of $59.6 billion last year. Google and Facebook claimed 64 percent of that revenue. “Smaller companies will continue to operate in the shadows of the industry’s two dominant players.”