YouTube Unveils Six-Second Ads for Smartphone Users

TechCrunch: YouTube has announced a new ad format today that’s all about brevity. In a blog post, product manager Zach Lupei said YouTube has been exploring formats that are better-suited for smartphone video watchers. Hence the creation of Bumper ads — video ads that are only six seconds long. At the same time, YouTube is pitching this as a complement, rather than a replacement, to its existing ad formats.