Analysis: Digital Media in Jeopardy from Ad Impressions

International Business Times: “Digital publishing is built on ad sales based on impressions, and impressions are a terrible currency for selling advertising on the Internet. That’s because when digital publishers sell ads on impressions, all written content is valued equally. A lengthy New York Times expose is no more or less valuable than a blog post crammed with someone else’s Vines. That makes producing high-quality, expensive content a foolish business proposition.”