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Reauters Breakingviews: Comcast is in talks to acquire DreamWorks Animation for $3 billion, according to the Wall Street Journal. Adding animated-movie franchises like “Shrek” and “Kung Fu Panda” to its existing mix will only strengthen Comcast in its competition with Disney, which it tried to buy in 2004. The possible offer for DreamWorks is small but represents a significant step in Comcast’s efforts to boost its family-friendly offerings.