Netflix CEO Predicts App Ecosystem Will Spread to TV

World Screen: Discussing how many SVOD platforms any individual market can sustain, Netflix CEO Reed Hastings noted, “I expect that in ten years there will be thousands of SVOD services, some will be ad-supported, some subscription, and it’s based on this mobile app ecosystem that is so powerful and eventually will spread to television — you’ll get the same apps on TV as you get on mobile.”