NBC Sports to Market Video Streaming Tech to Clients

Sports Business Daily: NBC Sports will compete squarely with Major League Baseball Advanced Media and Turner-owned iStreamPlanet in aggressively marketing its proprietary video streaming technology, and it is said to have signed on the soon-to-launch Olympic Channel as one of its first major clients. NBC Sports already uses this streaming technology for live sports. Having a standalone streaming tech unit is attractive for media companies because it can turn into a lucrative business.