Alphabet’s YouTube Eyes Oldsters with ‘Fix It’ Videos

Financial Times: Today, YouTube has more viewers aged 18 to 49 than any U.S. cable network. The question is, how is CEO Susan Wojcicki going to hook older people? Her answer: teach them how to fix things. “So usually when I meet an older demo, they’ll tell me the story of ‘Wow, I learnt how to fix my car’ or . . . this one woman told me: ‘My husband died and I’ve had to learn how to fix things in the house which I had never done’.” Wojcicki said she too recently relied on YouTube when the battery in the key for her Toyota hybrid died and she couldn’t start the car.