New York Times Hires Pinterest Expat as Head of Brand

WWD: The New York Times has hired David Rubin as senior vice president and head of brand. Rubin, who most recently served as head of global brand marketing at Pinterest, joined the Times on Wednesday. He is responsible for leading enterprise-wide brand strategy, development and execution, and he reports to chief revenue officer Meredith Kopit Levien. “How we lead and tell the story of our brand in a digital era matters more than ever.”