Playboy a First Timer at 2016 Digital Content NewFronts

New York Post: Advertisers will spend the next two weeks in dark rooms watching sizzle reels and listening to digital media outlets spin their stories as part of the Digital Content NewFronts. Playboy will be attending for the first time, joining the likes of old-timers such as Yahoo, AOL, YouTube and Hulu, which have been attempting to form some kind of digital buyers marketplace since 2009. “Everyone is going to talk about premium content.”