BuzzFeed’s Tasty Food Channel Becomes Video Driver

Digiday: BuzzFeed’s Tasty video channel hasn’t just become a model for other food publishers, but for BuzzFeed itself. Less than a year after it launched with an experimental recipe video, Tasty has become the driver of video views at the company, with 53.6 million likes and a global presence that’s spawned a growing number of BuzzFeed video offshoots around kids, moms and unboxing cooking gadgets. “Tasty is made for brands.”