Comcast Makes Bold Attempt to Take On Rival Disney

Variety: Twelve years to the day after Comcast was forced to pull its unsolicited $54 billion takeover offer for Disney in a humbling defeat, the cable giant’s NBCUniversal arm unveiled a $3.8 billion deal to buy DreamWorks Animation. The pact has set the company off on an aggressive mission: to build a better mousetrap than Disney, the current unrivaled champion of family entertainment. “We’re a big admirer of what Disney has been able to create,” said Universal exec Jeff Shell.