Conde Nast Entertainment Eyes ‘Cultured Millennials’

WWD: Conde Nast Entertainment played the quality card at its NewFronts presentation. “Our millennial audience expects a certain quality,” said president Dawn Ostroff. She said internal research suggests that younger Conde consumers are “cultured millennials — or as we like to say, they’re the ones with jobs,” she offered glibly. Ostroff expounded on that, noting that the female consumer is more “Mexico meets Tulum and not Cancún” whereas for the male Millennial, “drinks with friends involves craft beer and not a keg.”