Study: Subscription Discounts Are Hurting Magazines

International Business Times: At a time when unlimited information is just a screen-tap away, it’s never been more difficult to convince consumers to plunk down six or seven dollars for a magazine. Newsstand sales, once a gold mine for publishers, are dropping across almost every category. Publishers have reacted to this challenge by offering deeper and deeper discounts on magazine subscriptions. But a new study from MagNet suggests that strategy might be making the problem worse.