Spotify Startup Lands Streaming Deal with McDonald’s

Bloomberg: A Spotify-backed startup targeting the market once known as Muzak has scored a major client, reaching a deal to pipe background music into as many as 36,000 McDonald’s locations worldwide. The agreement gives Soundtrack Your Brand, one-third owned by Spotify, its first foothold outside of the Nordic region, where it has offered its “Spotify Business” streaming since mid-2014. McDonald’s and its franchisees in more than 100 countries can sign up on pre-approved terms.