Time Inc Boasts of Beating Out BuzzFeed in Native Ads

New York Post: Time Inc. CEO Joe Ripp claimed that the nation’s biggest magazine publisher now rings up more revenue from native advertising than the successful digital darling BuzzFeed, which he termed one of the “digital attackers.” Ripp said BuzzFeed was “innovative” and was “the shiny new thing for awhile” — but he says that Time Inc. has now surpassed BuzzFeed in its native ad revenue.