Digital Media Publishers in Race to Score Deals … on TV

CNBC: Though much is touted about the growth of audiences on digital media and migration away from television, many of these online-first networks are striving to strike TV deals. Huh? For now, TV advertising budgets are larger than those for digital media. But as audiences continue to cut the cord and digital viewership grows, digital media companies are betting they’ll be able to cash in, especially using the longer form content they have created for TV on digital platforms.