Google Explores ‘Acceptable’ Ad Policy in Blocking Issue

Digiday: Google is reportedly jumping deeper into the ad blocking issue by exploring an acceptable ads policy. Google, together with Facebook, controlled 64 percent of the digital ad market last year. With that clout, Google could have an outsized impact on the kinds of ad formats that become the industry standard. Intrusive and slow-loading ads have been blamed for the rise in readers adopting ad blocking software.