Bloomberg: Traditional media already is “a pretty concentrated business,” said John Chachas, managing partner of Methuselah Capital, so new upstarts in digital will be the fodder of media M&A activity in the near future. “Names like BuzzFeed, Refinery29 … These are smaller companies, but they are fast growing. The core of M&A going into 2017 will be digital companies looking for new homes, aligning themselves with traditional, legacy media companies. That’s happening.”