Snapchat to Double Prices for New Interactive Video Ads

Digiday: Snapchat is said to be feeling emboldened with its latest ad offering, doubling prices for views of its new interactive videos. The app is charging a minimum of 4 cents a view for what it calls 3Vi ads (vertical video views and interactive). Advertisers pay a minimum of 2 cents a view for non-interactive videos, which amounts to a $20 CPM. Now, advertisers said they are paying at least $40 CPM on the interactive ads, regardless of whether people interact with them or not.