Conde Nast’s New Yorker Cover Adds Augmented Reality

Adweek: The new issue of The New Yorker comes with a tech tie-in befitting its title of Innovators Issue — a cover, designed by Christoph Niemann, that springs to life through augmented reality, and a couple of inside-cover Qualcomm ads that do the same. Niemann’s cover features a yellow-and-black subway car and city skyline landscape that begins to writhe with life when viewed through Uncovr, an augmented-reality app that transforms the printed page into an interactive experience.