Hearst Plans More Magazine Pop-Up Channels on Snapchat

Digiday: Snapchat users perusing the app’s Discover section the last three weeks might have periodically noticed a prom-themed channel pop up from Hearst-owned Seventeen magazine. The channel allowed users to access articles, videos and GIFs centered on important prom-related topics. Users  shared the content more than 500,000 times, according to Hearst. Its success means Hearst plans to do more pop-up channels in the coming year across its various magazine brands.