Spotify Pushes Further Into Video with New Original Shows

Bloomberg: Spotify is making 12 original series with the likes of actor Tim Robbins and Def Jam Records co-founder Russell Simmons, a dramatic expansion of video offerings from the Swedish music-streaming service. Episodes of every program, which range from a few minutes to 15 minutes, will be available to free and paid Spotify users in the U.S., U.K., Germany and Sweden. Spotify is counting on video to bring in new customers and convince current ones to spend more time on the service.