Time Warner-Backed Machinima Unveils ‘Gaming’ Agency

CNBC: Thanks to the growing number of people who consider themselves gamers and the expansion of digital media, the worldwide market for eSports will reach $910 million in 2016, according to SuperData. To help brands capitalize on advertising opportunities in the space, one of the leading gamer lifestyle digital networks is launching a “gaming” agency. “This is the first real digital native sport,” said Chad Gutstein, CEO of multi-channel network Machinima, whose investors include Warner Bros. and Google.