Conde Nast Unveils Social Media-Focused Beauty Network

WWD: Conde Nast is trading off its heritage of strong lifestyle coverage to form a new social media-focused beauty franchise to reap advertising dollars. Called #TheLookIs, the group consists of content from Conde Nast titles with broad beauty coverage, including Allure, Glamour, Vogue, Teen Vogue, Self, Brides, W and Vanity Fair. Consumers of the titles will see content across social video, native content, personalized targeting and in print, from the group in September.