Hulu, Crackle Redefine as TV Networks to Attract Ad Dollars

Bloomberg: With their sights set on a $63 billion TV advertising market, streaming-video services like Hulu and Crackle are now defining themselves as TV networks, arguing they’re just as prevalent in the living room as ESPN and MTV. The television screen is a big theme this spring in New York as online video distributors make their annual pitches to advertisers. They’re emphasizing a common thread that binds new and old media: the television set.