Report: TV Producers ‘Unhappy’ About Rise of Native Ads

International Business Times: The big networks are gearing up to court advertisers as part of their annual upfront presentations designed to lock in tens of billions of dollars in commitments by advertisers for the coming year. The difference this year is that the networks won’t just be selling spots around the shows — they’ll be selling storylines within the shows themselves. But what of the people who actually have to figure out a way to create a major organic-feeling storyline involving Pepsi, or Hyundai, or Bing?