Mic to Experiment with Subscriptions for Online Videos

Advertising Age: Mic, which produces journalism and entertainment content for a millennial audience, is planning to experiment with subscriptions, which could provide a trickle (at first) of consumer revenue to supplement the money the company makes from branded content deals.Video, according to a person with knowledge of the situation, will be Mic’s first area of subscription experimentation. Mic acquired the mobile video platform Hyper in March.