CBS Takes Risk by Debuting TV Series Against Olympics

Reuters: The Olympics are such a television ratings juggernaut for NBCUniversal that rival U.S. networks have always watched from the sidelines, airing reruns and other cheap programs that are not going to attract many eyeballs. But not this year. With a growing number of people now viewing shows on-demand, CBS and Discovery for the first time plan to pit new or popular shows against the global sporting event.