Viacom Opens Lab to Study Fan Experience, Engagement

Broadcasting & Cable: Viacom said its Viacom Lab is working on a number of projects that look at fan experiences and consumer engagement. The lab will help the company find new ways to create cross-platform content and storytelling. It will use Viacom’s intellectual property and work with partners inside and outside the company. Among other projects, the Lab is testing a technology that enables fans to live stream directly to a live Viacom television show.