Financial Times Redesigns Website in View of the Public

Digiday: Most publishers design their sites in secret, then pull back the curtain for a big reveal. But the Financial Times is taking a different approach. For the next-gen site, dubbed NextFT, the FT is taking its time. NextFT has been in the works for a year, and there’s no hard date for a full public relaunch. In that time, it’s been bringing readers under the hood — about 15 percent of users are seeing NextFT — and tinkering as it goes. There have already been four home page redesigns, based on reader feedback online and in focus groups.