Time Inc’s New Digital President Plans Initiative in Mobile

AdExchanger: Jen Wong, Time Inc.’s new president of digital and a veteran of PopSugar, AOL and McKinsey, is emblematic of the company’s change in culture. Wong is leading the charge on a still-unannounced initiative, which will change the way Time Inc. tells stories on mobile web. “I wouldn’t say Snapchat-like,” Wong said from Time Inc.’s headquarters, but the project nonetheless will enable richer storytelling on a format that’s undermonetized across the board among premium publishers.