Washington Post’s Branded Content Team Gets Ambitious

Digiday: The Washington Post’s branded content team is starting to feel the impact of the newspaper’s rise to digital prominence over the past year. The WP Brand Studio said it has doubled the number of advertisers that are running sponsored content campaigns in the past 12 months, and that it is landing more national clients, including Dell, GE, JP Morgan Chase, Siemens, UPS, Lockheed, Audi and FX “The Americans.”