AMC Previews Clip for New Series ‘Preacher’ on Snapchat

New York Times: AMC will introduce an advertising campaign in which the first five minutes of “Preacher,” the network’s much-hyped new series, will be able to be viewed from within Snapchat, the messaging smartphone app popular with millennials. Though many networks buy ads on Snapchat to promote their shows, this is the first time that an extended clip of a network TV show will be available. Financial terms of the deal were not disclosed.