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New York Post: Fox and NBC ad chiefs, while helping unwrap their TV programming picks for 2016-2017 on Monday, took shots at digital media rivals that look to steal away billions of dollars in ad money. Fox Networks Group head of ad sales Toby Byrne attacked comparisons with digital metrics. Byrne ridiculed the idea that the viewership of a World Series game could be compared to those of a YouTube celebrity. “It’s all pretty absurd.”