Time Inc Looks for Growth via Native Ads, E-Commerce

WWD: Time Inc. opened its doors to investors and journalists to unfurl its business strategy for the year. The major touch points related to areas of growth including native advertising, e-commerce, video, live events and its acquisition of Viant, which offers cloud-based technology for advertisers. CEO Joe Ripp called the current iteration of the company he joined in 2013 the “new Time Inc.,” which today looks to “super-serve” its audiences through content, not just magazine stories.